How social media is attracting young people to warehouse jobs

Warehouse operators find it difficult to attract talented young people to work in logistics jobs and warehouses. This is because there is a widely held perception that these jobs are repetitive and boring. However, content produced via social media might be helping to change this.

TikTok, Facebook and Instagram are featuring a growing number of influencers who are showing what it is like to work in the logistics sector. They are showing a more positive side to this work that is in contrast to videos of warehouse workers relentlessly, pushing aisle picking trolleys whilst under immense pressure to fulfil strict picking targets.

The Wall Street Journal has reported an increase in the number of TikTok videos posted to that platform with hashtags relating to blue collar jobs. A search for trending social media topics shows a high number of hashtags such as #trucking, #logistics, #materialhandling, and #warehousing. These hashtags are part of a wider trend for posts and videos on traditional blue collar or working class jobs. It could be the reason why, in America in 2023, according to the National Student Clearinghouse, there was a 16% increase in students enrolling in college courses that are vocationally-focussed.

Warehouse operating companies are also using social media to attract younger staff with content that reinforces an image of a positive company culture where camaraderie is valued, and staff achievements are showcased.

Though the challenge of finding skilled talent at all levels of the logistics industry will remain, social media is being used to tackle the challenge by making jobs in the sector more appealing to the younger generation.

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