Lead Forensics

Phase Eight opening more UK stores

Fashion retailer Phase Eight has announced that it will open fourteen new stores in 2023, two in Germany and twelve in the UK.

According to their global retail director, Caraline Money, these stores will be in premium shopping centres and big cities. They will be larger stores, allowing for a wider range of garments to be stocked. The new larger stores will also highlight the size inclusivity of Phase Eight’s ranges, stocking both plus size and petite collections (plus size ranges up to size 26 and petite ranges from size 6 to 18).

In addition to the new stores, Phase Eight plans to expand its “dress up, dress down” range, which can be styled in diverse ways for both casual and formal looks. The company uses visual marketing images to showcase the versatility of the range.

Caraline Money notes that customers prefer shopping centres with easy parking and a greater choice of goods.

However, the store openings present two major challenges for Phase Eight: recruiting quality staff and logistical issues in transporting garments to the new stores. To address the staff recruitment challenges, Phase Eight plans to promote existing staff to the new stores. The company’s ecommerce operation has created a logistic infrastructure with large warehouses in both the UK and Europe, equipped with heavy-duty garment rails, storage trolleys, packing equipment and other items that enable staff to process customer orders quickly and accurately. This logistics system will be adapted to serve the new Phase Eight stores.

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