Lead Forensics

Sports sponsorships drive Crew Clothing growth

Crew Clothing has appointed tennis player Jodie Burrage as a brand ambassador as part of its strategy to drive business growth through sports sponsorships.

Jodie Burrage is a five times ITF singles title holder and achieved a world singles ranking of 84 in March 2024. As a brand ambassador, Jodie will wear Crew Clothing garments when off court traveling and relaxing. She is recovering from injuries but hopes to be back playing tennis shortly.

The Crew Clothing head of marketing, Naomi Parry said:

“We’re delighted to welcome Jodie on board as a brand ambassador… She’s one to watch, but not only that – she’s an all-round lovely person and very much aligned with our values.”

Jodie said that she is delighted to represent Crew Clothing which, like her, supports and loves British tennis.

Crew Clothing regards sports sponsorship as a key driver of business growth. The company recently signed Neal Skupski as brand ambassador, who is a three times double champion at the Wimbledon tournament. Crew Clothing also sponsors LTA grass tournaments at Queens, Birmingham, Eastbourne, and Nottingham,

Crew Clothing has over 100 stores and an online store supported by a large warehouse where heavy duty garment rails hold a wide selection of classic style clothing for men, women and kids that are inspired by the British coast. The company has a long association with sports. Its founder, Alastair Parker-Swift, was a professional skier and ran a windsurfing school. His first fashion collection was a simple rugby shirt with an iconic ’93 patch.

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